Slash Film Website Analysis

By Graeme Coleman (“/Film”) is a website dedicated to “blogging the reel world.” In other words, it’s designed to provide its audience with relevant news, reviews, and trailers about current and upcoming films. The site started out small in 2005, but has since grown and earned some well-deserved respect in the film industry. “/Film” has gotten attention in marketing, print, television, radio, and online . “/Film” has even been chosen to cover multiple film festivals. Since I am creating a film review blog for my research project, I felt like this site was imperative to analyze.

Rhetorical Design

As I stated earlier, “/Film’s” primary function is to provide its audience with interesting and informative news, reviews, and trailers for current and upcoming films. Its audience is very broad; it basically consists of anyone who is interested in modern movies and news about their production and cast. The site is in a blog format, with a header at the top of each page, making it very self-explanatory; the information easily attainable by users. “/Film’s” slogan, “blogging the reel world”, is  a great play on words which sums up the site in a nutshell: a blog about the film industry. After surfing the site for some time, it becomes apparent that the their are no rhetorical undertones of any policies you are meant to pick up; it’s apparent that “/Film” is a genuine blog made by people who love film and want to share their perspectives on it with the world.

Interface Design

The site is extremely easy to navigate. As mentioned, the site is in blog format, with a consistent header at the top of each page. There is a large “/Film” logo in the top left corner of each page that allows you to return to the homepage at any given moment, as well as a Google search bar on the top right corner of each page. This interface gives users total control of their journey on “/Film” because of its self-explanatory and simple design. When navigating from page to page, you are always greeted with the exact same format, and big pictures to accompany each article. As far as consistency goes for interface design, it gets 5 out of 5 stars. “/Film’s” identity is kept static throughout your entire tour of the site.

Finding evidence of the “W-4” was effortless. The “Who” is always clear. The writers of each article are credited with their name underneath the title of every piece posted. The “What” was also very clear; all posted content on the website is film-related, whether it’s news, reviews, or trailers. All content posted has a straightforward title, including the name of the film(s) it is regarding. The “Where” is a little less obvious. But if you scroll down on each page, the list of contributors to “/Film” appears, which states where they are from. Also, at the very top of each page, above the main header, there is an “about” and “contact” link, where you can find out where the site is based. Lastly, all pieces that are posted have the date of their posting underneath each title, giving you the last of the “Ws”: “When.”

Site Design

“/Film” has a basic site design, allowing you to focus on the entertaining pictures and articles in the center of each page. Every page consistently has the same header with navigational links to your desired destination. The content is comprehensibly provided in an organized, linear blog style, starting with the most recent stories at the top. You will never find yourself forced to navigate through unwanted information, which is nice (and somewhat refreshing); users will find it easy to locate whatever functions they are searching for. The simple purpose of this site is to entertain and inform people who are interested in film, and this site stays loyal to this purpose.

Page Design

The layout of each page is unchanging, keeping the site easy to use and reliable. In the top left section, users will always be able to find a large “/Film” logo, which will bring them to the homepage. The contrast of content in the foreground with the plain, white background keeps your eyes focused on the content in the middle of the pages and film-related advertisements on both sides. There is enough white space between content that it keeps the site clean and not too cluttered. Users will benefit from this site’s stress-free, simple and consistent page design. The blue, grey and white color scheme of “/Film” blends nicely together, and it isn’t too eye-catching (or too much of an eye-sore). This allows you to stay focused on the main content in the center, which remains the same length from page-to-page.


“/Film” has a consistent type style throughout the entire site. All content is in light-grey, Verdana, 12 point font, which blends nicely with the main grey, white and blue hues visible on the site. Headers are larger in size, and all content is very legible. There are some blue, underlined hyperlinks on specific terminology and titles throughout the content, allowing the viewer to go deeper into information and understanding of those hyperlinked words, should they not understand them or need further clarification. There are also hyperlinks to a “comments” and “read more” section for each story. The typography is very traditional and easy to read.

Editorial Style

The editorial style of “/Film” is highly clear and concise. Ideas, points, and opinions are very coherent, making each article an enjoyable read. There are a few film-related terminologies used, but sometimes have a link to them, describing what they are. There are a lot of references to actors’ prior works and other movies, but each article gives you insight to why speaking of these references is relevant, and these references generally give you a better understanding of the film or storyline they are discussing. All content is extremely interesting; each article is told with an opinionated and straightforward tone. When authors tell it like it is, a trust between them and their readers is built. The immense knowledge that these writers have, and include in each piece, gives them strong credibility.

Graphics and Multimedia

As stated earlier, there is a nice, simple header and banner at the top of each page, consisting of “/Film’s” name/logo. Other graphics on the site are also found on every page. All advertisements are film-related and found right beneath the header and on both sides of the content, which sits in the middle of each page. Within the content, there is always one picture or trailer to accompany each story or review. You will find a sufficient amount of multimedia if you go to the “Trailers” heading, where trailers and related discussions are provided in abundance. All advertisements are relevant to the film industry, and all graphics and multimedia are eye-catching and interesting. This aspect of the site is amusing and keeps you captivated.

Overall Impressions

Overall, I found “/Film” to be exceptional; it supplied me with what I was looking for, and it was very easy to use, due to its consistency and simplicity. “/Film” has fascinating content for multiple aspects of the film industry, making this website compelling to the point where film fans will lose track of time getting caught up reading about upcoming films and watching trailers. Lastly, but certainly not least importantly, I praise the fact that their stories are told with an honest voice.

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